Breakupbuddy / Sometimes it’s not the person we miss, but the company. With breakupbuddy you can continue to do all the things you love, making single life loveable. This app puts the ‘social’ back in social media.

Before we started wire-framing for BUB, it was key to understand the target audience, so the user interface (UI) was designed to be familiar, simple and intuitive to use. The audience is a community of people who have struggled with heartbreak to varying degrees. To design the app successfully, emotional response to colour, layout and inclination of the application had to be established. The main focal point of the application is the ‘Event Feed’ and user-friendly design, which create a pleasant customer experience.